About Us

We help you find insurance the smart way — through a local, independent insurance agent.
Updated June 17, 2025
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InsuredBetter was created to provide smart consumers, like you, a better way to get insurance — through an independent insurance agent. Why work with an independent insurance agent? An independent agent just makes sense. Unlike captive agents who work for a single insurance company, independent agents work for YOU. They have access to multiple insurance companies, giving you more choices and better prices. An independent agent is with you for the long haul, working with you year after year to adjust your coverages as your goals change. No need to keep changing insurance agents! Best of all, independent insurance agents and brokers are part of their local communities and actively support the people and businesses in it. They understand your unique challenges and can guide you to the best insurance solution.

“We know that the insurance buying process is better for consumers when they work with an independent agent. These agents provide choice in coverage that the highly advertised captive agencies do not." Chip Bacciocco, CEO.

A history of success and technology you can trust. Over the last decade, our platform has brought more than 40 million insurance shoppers together with the independent insurance agents that can serve them best. We do this through our revolutionary insurance matching engine that looks at your specific insurance goals in order to connect you with a local agent who has the expertise to help you. We can help you make the right choice when it comes to your insurance. Find a local independent insurance agent today.