How to Find the Best Health Insurance

Learn how to compare health insurance policies to find the best medical coverage for you.
Christine LacagninaWritten by 
Christine Lacagnina
Author Photo Reviewed by 
Jeffrey Green
Updated December 19, 2025
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Doing a health insurance comparison can help you find the best healthcare plan for you and your family. Just like when shopping for consumer goods, shopping around for the ideal health plan can help you find quality coverage at a price that meets your needs. You'll want to compare health insurance companies to weigh the different benefits, premiums, co-pays, and hospital networks they belong to. You will also have to review several health insurance plans and determine which might provide the best coverage for you and your family.

Of course, this process can be time-consuming and confusing. One of the best ways to compare health plans is to find an independent insurance agent who specializes in health insurance. These agents can help you compare health plans from several trusted providers. But first, use our guide to effectively compare health insurance so you can select the ideal policy.

How to Assess Your Health Insurance Needs

Trying to compare health insurance companies and choose the best health plan for you can be an overwhelming task. Here are some important tips to consider as you compare health plans:

  • Compare several different plans by considering their premiums, co-pays, drug costs, and hospitalization costs.
  • Consider that the lowest premium rate may not be the cheapest policy overall.
  • Remember that the policy with the best coverage can have important “fine print” details and exclusions.
  • Select only the level of benefits you need without paying too much for coverage you won't use.
  • If you have a preferred healthcare professional, shop for a health plan and network that includes that physician.
  • Make sure your plan will cover your medications.
  • Check each plan you're considering for limitations on services and coverage.
  • Factor in the needs of your spouse and dependents.
  • Make sure you can continue your health insurance benefits even if your marital, job, or life status changes.

If you're still unsure of how to effectively compare health insurance plans, a local independent insurance agent can assist you.

Choosing the Best Individual Healthcare Plan

No two healthcare plans are exactly alike, which is why it's critical to understand what you're comparing when you shop for your policy. The best health insurance plan is likely to be one that provides you and your family with coverage for the health services you use most, offers a good choice of physicians, and spares you from the high cost of medical care if you or one of your family members is chronically ill or severely injured.

Here are some tips to get started:

  1. Make a list of regular care you and your family typically use.
  2. List any upcoming anticipated medical events, such as having a baby or needing to have certain tests or procedures done.
  3. Make a list of potential unexpected healthcare needs, such as injuries and major illnesses.
  4. Find out how all of these costs are managed within the plan you are considering. For example, what happens in the event of an emergency room visit, a suddenly necessary appendectomy, or an ambulance ride?

To find the best health insurance policy for your needs, compare the costs of these different events, and review all materials from the various healthcare plans you're considering. Also, be sure to determine whether your preferred practitioners, clinics, or hospitals are covered under each plan you compare. To get help performing these healthcare plan comparisons, work with an independent agent who can help you compare multiple plans side-by-side and review the ratings of the doctors in each carrier's network.

What Kind of Health Insurance Plan Do You Need?

There are many different types of health insurance plans sold by most carriers. You'll want to understand the differences in each before selecting the plan type that works best for you and your family.

  • HMOs: Refer to Health Maintenance Organization plans.
  • PPOs: Refer to Preferred Provider Organization plans.
  • EPOs: Refer to Exclusive Provider Organization plans.
  • HDHPs: Refer to High Deductible Health Plans.

The details of what each type of plan covers should be clearly laid out by the health insurance carrier when you're browsing your options. If you're not sure which type would be best for you, your independent insurance agent may also be able to advise you.

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How to Compare Health Insurance Carriers

Comparing health insurance providers typically includes a thorough look at numerous factors. Consider each of the following when choosing the right health insurance company:

  • Customer service: The best health insurance companies have a reputation for providing excellent customer service and delivering on coverage promises to policyholders. You can read customer reviews of health insurance carriers on many different websites, including the Better Business Bureau (BBB), and see the organization's official rating for each carrier. 
  • Financial stability: Consider each health insurance company’s financial strength and stability over time. Rating systems, like the AM Best credit rating company, provide a guideline for measuring a company’s current standing. The better a carrier's financial stability, the better its likelihood of paying out your health insurance claims when necessary.
  • Competitive rates: A local independent insurance agent can help shop and compare policies and prices from multiple health insurance carriers for you. Your agent knows which carriers offer the most affordable medical coverage without sacrificing quality or reliability.

If you have any further questions about comparing health insurance companies, your independent insurance agent can assist you. They can also provide a list of recommended carriers for you to get started right away.

The Best Health Insurance Companies of 2025

If you're ready to buy a healthcare plan now, you can do so by browsing options from our top recommendations for the best health insurance companies this year. Any of these outstanding carriers can provide the coverage you need at a great rate.

Top Health Insurance Companies Overall Carrier Star Rating
Kaiser Permanente
4.5 Stars
4.5 Stars
Blue Cross Blue Shield
4.5 Stars
4.5 Stars
Oscar
4.25 Stars
4.25 Stars
UnitedHealthcare
4 Stars
4 Stars

An Independent Insurance Agent Can Help You Compare Health Insurance

Evaluating your insurance needs, comparing your options, and choosing the right health insurance provider shouldn’t be a daunting task. That’s why allowing an independent insurance agent to help can be a great solution. Your agent can shop and compare health insurance policies and premium rates from multiple carriers in your area to find the best value. And down the road, your agent will still be there to help you file medical insurance claims or update your policy when necessary.