Assurity Life Insurance Review 2026

Explore our review of Assurity's product and service offerings.
Author PhotoWritten by 
Ann Herro
Author Photo Reviewed by 
Cara Carlone
Updated February 5, 2026
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InsuredBetter's Assurity Score:

3.5 Stars 4 Stars

Assurity Life was founded in 1890 and offers life insurance and other complementary products to individuals and businesses in 49 states, excluding only New York. 

Having been in business for more than 130 years, Assurity Life’s extensive history has aided its reputation as a stable insurance provider. In 2015, the carrier became a Certified B Corporation, and was the largest insurance company to ever achieve such a title. Businesses that have been identified as meeting the highest standards of social and environmental performance, legal accountability, and public transparency are eligible to be named Certified B Corporations.

Assurity Life’s long-standing status and nationwide coverage further aid the carrier’s reputation as being both financially stable in the present and as having a strong projected outlook for the future. AM Best, the leading global credit rating agency monitoring the insurance industry, gives Assurity Life an “A-” (Excellent) rating, 

We award Assurity Life a final rating of four out of five stars. A rich history and strong financial strength immediately make the carrier a respectable choice among prospective customers, as well as a top contender within the industry. 

Assurity Life offers life insurance products for both individuals and businesses, and coverage is available practically nationwide, allowing the carrier to reach many customers in need. No-medical-exam coverage also greatly increases their potential customer base. 

There’s no question that the carrier has a wealth of experience in offering quality coverage, which makes it a noteworthy option to explore with your independent insurance agent.

Assurity's Pros and Cons:

Review the following pros and cons if you're considering Assurity as a potential life insurance carrier.

Pros: Cons:
Pro Experienced carrier
Con No 24/7 claims reporting option
Pro Offers coverage to individuals and businesses
Con A few negative reviews to the BBB
Pro Offers life insurance with no medical exam
Con No official claims response time frame promise
Pro High ratings from AM Best
Con Discount information not readily available
Pro Accredited and rated A+ by the BBB
Pro Coverage offered in most states
Pro Impressive financial strength

Assurity Life Products:

Assurity Life offers life insurance and other complementary products for individuals and businesses. They have several coverage options available.

For individuals:

  • Critical illness insurance
  • Accidental death insurance
  • Annuities
  • Accident insurance

For businesses:

  • Term life insurance
  • Whole life insurance
  • Critical illness insurance
  • Disability income insurance
  • Hospital indemnity insurance

If you’re in the market for quality life insurance, Assurity Life may just be the right insurance company for you.

What Discounts Does Assurity Life Offer?

Assurity does not make available information about its discounts. You can work with an independent insurance agent to find out more.

An independent insurance agent can provide more exact discount information and premium quotes for coverage through Assurity Life. When it comes to coverage, independent insurance agents work hard to help you get the most bang for your buck.

Assurity Life Customer Service

Assurity Life handles most customer service and claims inquiries over the phone or through its online portal, MyAssurity. The carrier provides the following customer service options:

  • Claims reporting options available via email, mail, or fax using downloadable forms
  • Email options also available for customer service inquiries
  • Main hotline for customer service has the following hour restrictions:
DaysHours (CT)
Monday-Thursday7:00 am - 6:30 pm
Friday7:00 am - 5:00 pm

While you can contact Assurity Life directly, working with an independent insurance agent is by far the easiest way to get set up with the right coverage for you. These agents also help handle claims and insurance concerns for you, making customer service even easier.

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Our independent agents shop around to find you the best coverage.

Assurity Life FAQs

What is Assurity Life's average claims response time frame?

While Assurity Life does outline their claims process in simple step-by-step instructions for its customers, the website does not list a claims response time frame promise.

What is Assurity Life's customer service availability?

Assurity Life provides phone lines for prospective and current customers to get in touch with the company during restricted hours, Monday-Friday. The carrier does not offer a 24/7 hotline for claims reporting, but they do provide an email address for additional customer service and claims inquiries. 

Customers can also call to check on the status of their existing claim during business hours. Many customer service concerns can be addressed through the company's online customer portal, MyAssurity.

What is Assurity Life's claims process?

Assurity Life accepts claims submitted via phone, email, fax, or mail. For most claims, you'll need to download a claims package for the specific product, print it, and submit it via mail, fax, or email.

While Assurity Life does not offer 24/7 claims reporting, their simple process for filing claims allows customers in need to obtain their coverage benefits easily.

Does Assurity Life create a user-friendly experience for customers?

The design of Assurity Life’s official website is a bit restrictive and difficult to navigate. As a result, the official website feels dated when compared to those of other modern carriers. 

While some pertinent information is easily found, other details which could solidify a prospective customer’s decision to select Assurity Life over other carriers is not present. For example, no official claims response time frame is provided on the website. 

Prospective customers can, however, get a quote online. And current customers can get a variety of service issues addressed through the online customer portal, MyAssurity.

The carrier does have a social media presence on Facebook, LinkedIn, and Twitter, which helps make them more accessible to customers.

Sources

https://www.assurity.com

https://www.bbb.org/us/ne/lincoln/profile/insurance-companies/assurity-life-insurance-company-0714-212000012